Goals (targets, target pages)
Goals help to accentuate the important pages, which are often connected to the overall purpose of the website. Goals are usually made of pages where the visitor makes an action or where it is desired that as many visitors as possible go.
Common goals include
- the "thank you" page after a contact request form
- the confirmation page after placing an order
- the confirmation page after requesting an offer
For example during large marketing campaigns, purposeful goal pages could be
- Pages concerning new products or services
- To see who downloads the latest catalogue (please refer to instructions on File tracking)
Goals receive their own box in the report, which makes it handy and easy to keep an eye on how many people reach the goals. Goals can also be used as a search parameter in the Target Group Report. The Goals always appear with an orange start, making it quick to glance over the routes of the visitors.
Image 1. The goals are easy to spot amongst the routes in the Target Group Report
How do I use the information about goals?
Because goal-visiting visitors can be seen as particularly valuable or important, use the data when evaluating the following:
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Which channels or media have produced ample amounts of goal-goers?
Let's say that we can see that many goal-going visitors have had Advertisements their entry method. Then we can assume these types of advertisements have worked well and that similar advertising is also likely to turn beneficial in future. On other other hand, if many of the goal visiting people stem from referring websites, then it might be an idea to cooperate more with the site in question or with sites similar to it (in branch, type, target audience etc.)
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How does a marketing campaign convert visitors into active clients?
It is easier to estimate the return of invest when you can immediately see how many visitors have become customers or potential contacts, at least. The respective conversion percentages can be found from the sub page of any goal.
Image 2. From a goal's sub page, the conversions of different entry method
The conversion percent has been calculated by looking at how goals and entry methods correlate: how common it is for a certain channel to entice visitors who have (at any stage of the visit) been to a goal.
Goal-going visitors =
entry method conversion
The higher the conversion percent for an entry method is, the more efficient the channel is at reaching the desires visitors. For the company in image 2, for example, the best visitors stem from Typing URL or Search engines, because these have visited the goal page Bid for offer sent. The company may choose to keep investing in their search engine optimization or they could choose to advance through partnerships (gaining more visitors though Links / Referring websites).
How do I create a goal?
Here you can find the instructions for how a goal is defined into Snoobi's settings. You may create as many goals as you wish.
Previously when Goals were not yet available, many had to use sectioning for this purpose. Now that important pages can be marked as goals, sections can be left to their original purpose - to group website content into manageable chunks.