VIEW (Hours / Days / Weeks / Months)
The different Views present the tracking data from different perspectives in time, hours, days, weeks or months. The graph shows both distribution in the entry methods as well as their respective visits. By clicking on the day or week links below the pillars you can swap the report's focus onto the selected time perspective. The changes in times are not permanent and will not eradicate collected data.
The coloured columns help to illustrate
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The effects of offline advertising and marketing: How well offline advertisements (TV, radio, magazines...) have been able to pull visitors to seek additional information from the website. Offline marketing campaigns often show up as peaks in the visitor numbers.
But there is a more effective way to track offline marketing - acquire a separate domain name for that purpose alone. People arriving to this new domain can either 1) be redirected onto the actual website or 2) the domain can be turned into a campaign site.
In practice, it rarely works to advertise a sub folder within the actual website (e.g. www.company.com/lottery). People will take the shortest way to your website, which is not via a sub folder.
Examples of domains
For the tracking to function on new domains, it is essential that you add the Snoobi-tag onto the template or source code of the page in addition to making sure the domain is listed in Snoobi's Tracked sites.
- www.companylottery.com -> redirecting page -> www.company.com/lottery
- www.companylottery.com (as its own, separate campaign site.)
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The changes and fluctuations in visitor numbers on a weekly or seasonal basis: Which is the best and most active season for the branch, which months seem most potential for placing advertisements and so forth.
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Problems with the Snoobi-tag: Does the tracking not cover all pages, leaving plenty of "Unknown entry method"? The larger the percentage of visits are labeled Unknown entry method, the more pages are likely to be lacking the necessary Snoobi-tag. Check that the tag is correct. If the tag is good, try placing it higher up on the page - the tag may not have enough time to load on large pages with heavy graphics.
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Is the website prominent and accessible enough through search engines: For the majority, search engines are The most important way to be found online. Website optimizing will help to increase the share of that green column.
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Whether the site is well-known to the public: A high number of URL-visits suggest that in way way or another, people know the address of your website. This may be due to remembering the URL from an ad, the URL is logical and easy to guess, people have it in their bookmarks (or as their start page) or they may simply know the address by heart. By deault, all in-company visits count toward the visitor numbers. If you want to eliminate internal visits from your tracking, filter the internal IP-addresses.
Hours
At the moment, the Hours View always represents Finnish time (GTM +2). We hope to be able to provide more time zones for next report release or update.
The option of seeing the visits by the hours can prove useful when planning and choosing the best spots for advertisements in an advertisement carousel.
The buyer of a banner may
- compare the Hours with the Click Through Rate provided by the advertising agency. The Click Through Rate tells you how large a percentage of the ad impressions have lead to clicks. Together with the hours, this knowledge will help to determine which hours of the day receives most traffic. The banner is likely to succeed the best, when it is shown during the time of the day when it receives the maximum ratio of exposure and clicks.
The seller of ad space may
- by knowing which hours are the liveliest, it is possible to know when when the banner receives the most or least clicks. This can be used to determine when the optimal time for ad impression are. Also prices can be adjusted meaningfully; hours with less traffic might receive reductions whereas the best hours might cost a little more to buy.