Target Group Report

The Target Group Report provides more detailed information of each visit and the possibility to combine any of the results found in the Main report or in the sub reports. In addition to each visit's entry method, the Target Group Report provides data such as

the length of each visit
the date and time of each visit
the visit's in-site route (i.e. which pages were opened and in which sequence)
various trend graphs
which content visitors tend to view
if the Snoobi account uses the organization identification feature, the Target Group Report can also show how often said company has visited the website (all visits by the same visitor).

If you can't a particular data combination anywhere else in the report, Target Group Report can help.

Want to segment your data?

Together with Visitor Ratings, you can segment according to a number of rules, letting you organize the data anywhere from how many page loads you want visitors to have viewn to how many times they've visited the site.

Accessing the Target Group Report

Image 1. Accessing the target Group Report from the upper right navigations tabs

A. Enters a "blank slate" version of the Target Group Report, where no parameters have been chosen

B. Enters a pre-filled version of the Target Group Report, where the current selections are brought into the search parameters

Search options for the Target Group report

The search options form an internal search function for the report. It enables collection and regrouping of desired information. By filling in different fields, you can cross-reference variables in a way that gets you the results that are of interest to you.

Image 2. The search options of the Target Group Report

The available search options are based on hits received one's own website. If a visitor has arrived to the website through Altavista once two years ago, Altavista will always show up as an available search option. On the other hand, if no visitor has ever come through the Yahoo engine, then Yahoo will not be displayed as a search option.

AutoCorrect

AutoCorrect helps in completing the information to the text boxes. After writing the first three characters or letters, the report displays all the options starting with these three characters. Choose one of the given options before pressing "Search".

Using the percent sign

By adding a percentage sign in front of the characters, you can broaden your search to include results which beging with other letters / characters. This might be necessary if you don't know the exact name of a company, section, page etc.

For example, if you fill in %text, you could receive results such as Rich text, contextual or text message.

Basic View

Pages

If your report uses Page names, type the plain English Page name in the textbox.
If your report does not use Page name parameters (the report shows the pages as an URL addresses), then write the www-address into the Page textbox, leaving out the http:// prefix (e.g. www.something.com)

Advanced View

Page views between X and X

Only visits where visitor has made certain amount of page views are included. If you give only the upper limit, it’s treated as maximum amount of page views. Vice versa, if you define only the lower limit, it’s treated as the minimum amount of page views visit should contain

Examples of searches

Example 1:

An e-mail campaign's effectiveness in terms of sales increase

If we are interested in knowing how many of visitors who have arrived to the site through an e-mail newsletter have also ordered something from the website, it is possible to search for this information in the same way that is displayed in Image 2. The results show how effective the e-mail campaign was at producing orders.

Page: Fill in the name or www-address of the page which function is to confirm an order, e.g. "Order Confirmation" page
Ad: Selected the Ad, which results you want to inspect
Optional, Country: If you only want to see the visitors from a certain country (or area), you can make that into an additional search option.

Best viewed from the "Visits" tab.

Example 2:

The functionality of online directories as a contact channel

Online directories are often used in the later stages of the purchasing process compared to search engines. Usually directories step in when people start asking for offers, or when they are ready to place an order and are browsing around for the best suppliers. The functionality of directories can be measured by looking at how many of the visitors who come through directories, end up opening the "contact"- or "thanks for contacting" –type pages.

Page: Type in the name or www-address of the Contact page
Directory: Select the desired Directory, which performance you want to inspect

Best used with the "Visits" tab.

Example 3:

Seeing whether search engine optimization has improved the site's visibility

If you undertake search engine optimization, you'll probably want to know whether the optimized search terms actually improved and bring more traffic to your site. The best way to do this by first creating a Visitor Rating from the settings.

Making Visitor Ratings

In the rules, make a new rule for each word that have been subjected to optimization. Mark them all with the condition "Makes entry with a keyword". Note usage of percent marks:

car -> doesn't include cars or affordable car
car% -> includes cars but not affordable car
%car -> includes afforable car but nor cars
%car% -> includes all mentions of cars

Finally make one rule that rejects visitor who come from any advertisements. This is needed if you have AdWords campaigns or similar Pay Per Click ads - paid search terms will interfere with the natural results unless rejected from the rules.
You can, for example, give all rules 1 point, which will let give an overview of the optimization's success as a whole.

Image 3. Rating group with optimized search terms and a rejection rule for ads

You'll end up with a chunk of optimized words that you can use as a single parameter.

Using the Target Group Report

Rating group: Select the Visitor Rating that you just created, and select 1 target points (see image 4).

Best used with the "Trends" tab, select a longer time interval to see the changes of the optimization.

Example 4:

Flash support information as an aid in web design

Before designing a website using all Flash, it is smart to check whether enough people have Flash support to make this a feasible decision. It is also possible to check which Flash versions are used on a country-to-country basis, to see whether a Flash-only site should be avoided in specific countries.

Country: Select the country which you are designing the site for
Flash versions: First, switch over to the Advanced view tab. Click open the Flash versions box from the search options. Select a Flash version

Best used with the "Visits" tab.

Visitor Ratings

Visitor ratings are an easy way of creating a permanent search function (group of pre-determined search options), which can be selected at the click of a button. Once you have created a Visitor Rating, you can simply select it from the Target group Report's search options to access all of the visits which make for the best fit.

Image 4. How you can fetch the visitors that fit the wanted segment / Visitor Rating

The Target Group Report will display those visitors, who have, at a minimum, reached the target points and any other selected options (empty all other fields if necessary). Raise or lower the Target points if you seem to get too many irrelevant or too few results.