Tracking visitor organizations

Visitors by Organization shows you the name of the company that has visited your site, making it a valuable tool for:

acquiring new Business-to-Business clients
improving marketing towards existing customer
keeping track of affiliates, competition or other interest groups

Equipped with information about which organizations visit your website, it is much easier to approach the visitors at the right time in terms with a good deal or offer. Organization tracking can also help you analyze how various visitor segments move on your website.

Organization types

Not all visiting organizations can be used as leads or as marketing subjects. Snoobi categorizes organizations into four groups, allowing you to decide which organization types you want to display and which to hide. The four organization categories are:

Companies (retailers or B-to-B companies)

Government (hospitals, military, city government etc.)

Education (universities, schools, campus areas etc.)

ISPs (teleoperators, Internet Service Providers, housing cooperatives etc.)
- Visitors will appear as ISPs if the visit is made by a consumer or company that has not registered their internet connection under their own name. Identification or naming any individual is not permitted by law, so it is not possible to link a visit to a person.

Image 1. The organization panels let you choose which organization types are hidden from the results

The organization filter is panel specific, meaning that all visits regardless of type will be displayed in the other report panels (Summary, Pages, Referring websites etc.)

Redefining an organization's type

If you find an organization that has been incorrectly categorized (appearing despite having filtered the organization type in question), you can change an organization's type from the panel tools (see image 1) using the "Organization tools" selection.

Every visitor that you have defined will be treated as per your definition within your Snoobi account. However, all ISP markings are thoroughly verified before being adapted into more widespread use. This means that if we deem the organization type change as incorrect during check-up, it will not affect the accounts of any other Snoobi users.

Organizations are based on WHOIS data

Snoobi bases its organization identification mainly on public WHOIS information. This information is managed by Snoobi in an attempt to make the data more accurate.

Identification of a specific person is illegal under the Finnish law, which Snoobi's data collection abides under. This is why all individuals and their privacy is kept protected; it is impossible to get more personalized information than the name of the company from Snoobi.

Making leads lists

If you want to supply promising sales leads to your sales or marketing teams, Snoobi offers three handy alternatives for lead sharing:

Save the lead lists: You can export lead lists into Excel tables or CSV files at any time. The recipient can then easily edit and sort the data to suit their needs and requirements.

Subscribing to regular leads by e-mail: You can send any report panel by e-mail either as PDF or HTML e-mail on a regular basis (weekly or monthly). E-mail subscriptions are available for My reports and for KPI reports. Additionally, you can choose to give access to an online version of the lead list.

Integrating leads into a CRM system: Leads can be incorporated into customer relationship management systems, bringing them conveniently into your existing sales processes. CRM integrations are available for Salesforce and Microsoft Dynamics CRM.

How to select and recognize the best leads »

Organization visits in more detail

Main report

The Visitors by organization panel in the Main report supplies you with the following information:

Visitor: visitor amount (see image 2). Which organizations have visited your website in total
Visits: returning organization visitors (see image 2). Which company's network was used when making the visit and how often have they visited the site
Page views / visit: the quality of the organization visitors (see image 2). The higher the page views/visit count is, the likelier it is that the visitor has been genuinely interested in your content, although it is possible that they've browsed the site extensively without finding what they were looking for. Generally speaking though, the most potential contacts tend to have the highest page views / visit
count. Always consider the size of a site when evaluating the Page views / visit - sites that consist of just one page can naturally not have a lot of page views per visit.
Location: which city or country was the visit made from (see image 1).

Target Group Report

You'll be able to view a single visit's route, or the routes of all visits by a certain organization, by clicking on the organization name from the Main report. The Target Group Report lets you add other criteria and search for different kind of behaviour.

The Target Group Report gives information about:

Which channel or search term the visitor used in order to arrive at your site (Entry method)
Which pages were browsed and in what order (Route)
How have the visitor's previous visits looked like and what pages did they browse then (View all visits by the visitor)
How long the visit lasted and the time stamps for each page view