E-commerce report

Track your web shop orders and results

The e-commerce report lets you tracks orders or reservations in web shops or booking engines. This will allows you to follow how your web shop's order volumed develop and which ads or search terms reel in the buyers. Read more about the benefits and possibilities of e-commerce tracking »

 

How to begin e-commerce tracking

1. Install the e-commerce tracking tag

First, make sure that the regular Snoobi tag has been installed to all pages. In addition to the regular Snoobi tag, you will also need to installe another tag, the e-commerce tracking script, onto the web shop's order verification page.

View installation instructions for e-commerce tracking »

Check-list for the e-commerce webmaster Code all the events and items into the e-commerce script that should be viewable through Snoobi Choose either to use a dot or a comma in all e-commerce values, and configure your choice into Snoobi' "General settings". Mixed usage of dots and commas will not work. When installing the e-commerce script, remember to define a unique parameter that can be found from each order (e.g. order number) When installing the e-commerce script, remember to define a unique parameter that can be found from each product (e.g. product number)

 

2. Activate the e-commerce module from Snoobi's e-commerce settings

  

Image 1. Check the box to enable e-commerce reporting

 

3. Name the parameters into the settings and enable their visibility

E-commerce tracking comes with some standard data, which will show up in the e-commerce reoport without extra configurations.

In addition to the standard data, you can track just about any custom data about each order. The parameters for these must be configured into Snoobi's e-commerce setting before their results can be displayed in the e-commerce report. 

Order parameters and product parameters

Parameters that relate or orders are displayed as their own panels whereas product related parameters will appear as columns within a panel. Despite that only the configured parameters can be displayed in the e-comerce report, Snoobi does collect and save data even for the non-configured settings.

Start by adding any parameter from either group and unless the name if self-evident, rename the panel or column so that other users will understand what data they're looking at.

   

Image 2. Add a name the parameters that should be displayed in the report 

 

Name: Give a descriptive name as this is what will be used as the panel's or column's title.

Attribute: You will hardly ever need to adjust the attribute! This is because Snoobi fetched the attribute straight from the web shop. The attribute must therefore be identical to the one that has been programmed into Snoobi's e-commerce script.

Type: Snoobi chooses a type by default, so you don't necessarily have to edit it. The type defines how the said value is displayed in the report:

• Numerical: This option means that the report will display an integrer / whole number withou decimals, such as product numbers (if they contain number only) and pieces / item amounts.
• Text: This option means that the report will display numbers, text and/or symbols, such as product names, shipping methods, campaign codes, zip codes and currency units.
• Decimal: The report will display the number with max two decimals. Note! All money and prices should be marked as "Monetary" type.
• Monetary: The report will display the value as a price, such as prices, shipping fees and taxes.
• Time: The report will display the date, time or both, such as the reservation date or the check-out date for a hotel.

Format: This defines hos the Target Group Repor handles and groups said value

• Range: Snoobi's Target Group Report will let the user select the first and last number, so that they can inspect all the range, e.g. 50 - 100. This is a good option to use with prices and order numbers.
• Single: Snoobi's Target Group Report will let the user select individual numbers, e.g. 50, 51, 52... This is a good option for non-numerican values such as shipping methods, payment options or deliver methods.