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Run Google AdWords campaigns through Snoobi

It is now possible to edit and track existing or new Google AdWords campaigns through Snoobi, without the need to separately log into Google's own AdWords account. This is a nifty option for those who are already managing their own AdWords campaigns or those who are curious to try their hand at creating AdWords campaigns independently.

Do you already have active AdWords campaigns produced by outsourced service providers? 

If yes, please view the generally applicable instructions concerning the tracking of sponsored links / Pay Per Click campaigns. The general instructions should be used when wanting to track ads and ad campaigns that are not administered through Snoobi, for example if the campaign is done by one of Snoobi's partners.

Image 1. A partial view of one AdWords campaign as seen through Snoobi

The advantages - Possibility to do deep analysis and configure all aspects of the AdWords campaigns with one and the same tool. The campaigns can be conveniently edited directly from the report, so you can improve and fix things as you go along. - Snoobi also provide you with the key AdWords figures as you are accustomed to with Google, including prices, CTR -value, clicks and impressions. When combined with the familiar figures from Snoobi, the integration will shed new light on your AdWords campaigns and make the data particularly rich. - You will be able to follow both the keywords (the chargeable, self-chosen words) and the search terms (visitor chosen, non-paid for words). Find out how the actual search terms, as typed in by visitors into Google, differ from the keywords that you've decided on. - If you're already a Snoobi user with the Ad Tracking feature, Snoobi does not charge you anything for making the integration or for editing campaigns through Snoobi

Image 2. The reports allows direct editing access to keyword choices and ad variations, among others

The requirements - You need to have an existing AdWords account or you can also open a new account from Google's own site. Google charges roughly 5€/ $5 for opening an AdWords account. - The administer of the AdWords account is the only person who can accept the integration request, which makes the communication between Snoobi and AdWords possible. Once this request is accepted, Snoobi can fetch or bring data to and from the AdWords account. - At the moment, one AdWords account can be integrated into one Snoobi account. - Independent campaign management. Snoobi can give support about editing the settings, but isn't liable for the actual AdWords account or any changes that the clients makes to any of the campaigns or the cost of the campaigns. Snoobi doesn't produce campaigns, so it is up to the client to ensure that the needed changes are made to the AdWords account and to the AdWords campaigns. - The Snoobi account holds the Ad tracking feature (this would be visible as a panel named "Ads" from Snoobi's Main report). - Please note that Google continues to invoice the click costs normally, i.e. all changes  made through Snoobi's AdWords settings will also take effect in Google.