Ad Tracking
Ad Tracking is one of the additional Snoobi features. It can be used to measure all forms of advertising over the internet. Every form of marketing, which includes a link, can be tracked and its efficiency measured. Ad tracking makes it possible to find out which ads are good to generate website traffic and what these visitors do after entering the website. In the Ad tracking, you can include various advertisemet campaigns, such as banners, e-mails and AdWords campaigns. Ad tracking reveals which marketing channels should be used in order to attract the best customers to the website.
Ad Tracking functions based on an identifier tag, which must be added to the URL address of the ad as well as into Snoobi's settings. The first part is often done by the advertising media or whoever has access to the website on which the ad in located. Please note that each ad must also be configured as such into the Ad tracking settings, in order for Snoobi to be able to display the results.
Please choose the type of ad to track:
Tracking to-site –advertising (banners on someone else's site)
Tracking from-site –advertising (banners on one's own site)
Following up a link attached to an e-mail
Tracking files located on the website
In addition to aforementioned guides, you can find information about Ad Tracking results and the meanings of these results.
If there in not an Ad Tracking link in your Snoobi settings, then this feature is not part of your Snoobi package. Contact us for more information about the costs of Ad Tracking for your purposes.