
Visitor rating
You can easily tap into your quality visitors by segmenting them according to different quality criteria. The more quality criteria a visitor fulfills, the better he/she matches a certain segment. The quality is expressed through an arbitrary number, which defines how valuable said criterion is.
You can view the results of which visitors match a segment by going to the Target Group Report after making your first Rating group.
Create a new Rating group
Begin the segmentation by pressing
Visitor rating from the settings.
1. Rating group: Begin adding a new Rating group by naming it. The Rating group can correspond to any visitor segment, group or campaign that you are interested in. Some examples of Rating groups could be "Visitors showing interest in our 3-for-1 campaign", "Kitchen appliances", "German visitors" or "Competitors".
After adding the group, please press Rules (see image 1).

Image 1. Defining rules for a particular Rating group
2. Rules: A Rating group consists of at least one rule, which then can be divided into several different conditions (see image 2).

Image 2. One rule can be made up of one or more conditions
Please select those conditions, that match visitor quality or any other interesting behaviour within the wanted segment.

Image 3. A rule's value is set using any numerical scale (points / pts)
The visit will receive its points 30 minutes after the visitor has made his or her latest page load. This ensures that no points are assigned until the visit has fully ended.
Target points:
You may define target points from the Rating group's main view. The "optimal" level for the target points will come with experience, once there is data showing what the score is tends to be for those visitors who display desired behaviour. For example, if it visitors scoring 20 or more points generally become customers, then 20 might be a good target.
The point distribution spreadsheets behind the
icon can be of help when determining the optimal target points.
Using the rating Rating groups in the report
You can access the created Rating Groups though the Target Group Report. Use the Rating Group as one variable when making a search.



