Snoobi · Help and Support

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Visitor rating

You can easily tap into your quality visitors by segmenting them according to different quality criteria. The more quality criteria a visitor fulfills, the better he/she matches a certain segment. The quality is expressed through an arbitrary number, which defines how valuable said criterion is.

You can view the results of which visitors match a segment by going to the Target Group Report after making your first Rating group.

Create a new Rating group

Begin the segmentation by pressing Visitor rating from the settings.

1. Rating group: Begin adding a new Rating group by naming it. The Rating group can correspond to any visitor segment, group or campaign that you are interested in. Some examples of Rating groups could be "Visitors showing interest in our 3-for-1 campaign", "Kitchen appliances", "German visitors" or "Competitors".

After adding the group, please press Rules (see image 1).

Image 1. Defining rules for a particular Rating group

2. Rules: A Rating group consists of at least one rule, which then can be divided into several different conditions (see image 2).

Image 2. One rule can be made up of one or more conditions

Please select those conditions, that match visitor quality or any other interesting behaviour within the wanted segment.

Image 3. A rule's value is set using any numerical scale (points / pts)

Example Let's say we're a company selling home appliances and we want to attract attention to our latest "Buy 3 get 1 for free" campaign. Rule 1: — A logical condition would be that we want the visitor to visit the section called "3-for-1", which provides information about the campaign — To ensure that the visitor is truly interested and won't leave the site quickly, we create a second condition stipulating that the visitor must make a minimum of 10 page views / visit. (However, the page views can occur on any page and cannot be limited to just the section of choice.) Rating -> We decide to give this rule full 5 points (pts), because this is a rule that should correspond really well to people interested in our campaign. Rule 2:  — We also want to become aware of those visitors who browse new household appliances so that we can target them with direct marketing concerning our campaign. This is why we create the condition, that a visit must reach the Section "Home appliances". Rating -> This visitor is not as likely to be interested in our campaign as the first visitor was, so we decide to give them a lover rating, 3 pts. — Finally, we open the Country panel to limit the ratings to UK visitors only. Since out company can't ship campaign products abroad, we're uninterested in the visitors from other countries.

The visit will receive its points 30 minutes after the visitor has made his or her latest page load. This ensures that no points are assigned until the visit has fully ended.

Target points:

You may define target points from the Rating group's main view. The "optimal" level for the target points will come with experience, once there is data showing what the score is tends to be for those visitors who display desired behaviour. For example, if it visitors scoring 20 or more points generally become customers, then 20 might be a good target.

The point distribution spreadsheets behind the icon can be of help when determining the optimal target points.

 Using the rating Rating groups in the report

You can access the created Rating Groups though the Target Group Report. Use the Rating Group as one variable when making a search.