Goals or goal pages

What are goals used for?

You can turn any important pages, where as many visitors as possible are hoped to go, into goals. Goal-going visitors can be considered especially sought-after or first-class due to the importance of the goals. Any pages which fulfill the function of the website are good goals; what do you want the visitor to do on your site. Goals are presented in their own panel in the Main report which makes for easy access. Goals are also the basis for counting conversions.

Examples of good, common goals

• verification pages that appear after submitting a form, such as the "Thank you for the message" page
• various order verification pages, such as
  • a webshop order confirmation
  • ordering an RSS feed
  • ordering a newsletter
  • registering a new user
  • recommending the page or service
• dowloadable brochures, price lists and other important files
• opening a mailto link, which allows visitors to compose and send e-mail messages
• enrollments and reservations for seminars, hotels etc.
• opening a video and watching it to the end

Image 1. The goals as seen in the Main report

Goals are configured into the settings using the same principles as sections. One goal can encompass several pages, although it is most common that it consist of only one page. Goals can be updated retroactively, which means that you can create goals anytime and still receive history data for them.

 

Adding a new goal

Log into your Snoobi account's setting and choose Goals.

Goal name

Choose a descriptive name that will be shown in the report. The clearest is to choose a name that reflects the function of the page, such as:
Thank you for ordering
Contact request sent
Bid or price inquiry received

Goal identifier

Choose a unique identifier from the goal page's URL address, which can only be found in the goal page's or goal pages' URL-address. Add percent signs around the identifier.

If the goal page does not have an individual address (shares an address with another page), view the instructions for using an addurl solution». Before videos can be tracked and made into goals, view the instructions for tracking videos »

Image 2. Adding goals through the settings

 

Example 1.
Goal's address: http://www.company.com/contact/order/formsent.html
A suitable identifier: %formsent.html%

Example 2.
Goal's address: http://www.company.com/index.php?lang=1&pageID=15
A suitable identifier: %pageID=15%

Example 3.
Goal's address: http://www.company.com/products/prices.pdf
A suitable identifier: %prices.pdf%

 

Using the percent sign

A percent mark is added in front of the identifier almost without exception; the percent mark is a wild card accepts any address or characters before the actual identifier. The percent mark is additionally needed after the identifier if the identifier is located mid-address or if the website adds sessionIDs or other parameters to the end of the address. Read in more detail about the usage of percent marks »

 

Merging two pages into one goal

If you want to include several different pages into the same goal, which addresses share no common denominator, you can do so by giving them different identifiers but identical names.

Goal identifier	Goal name	End result
%ordercomplete.htm	Order	they become one
%thanks.html	Order	and the same goal

 

Editing a goal page

To edit a goal, go to the goal settings and leave your mouse on a goal until the edit icon appears.

 

Monetary value for goal      

After a goal has been added, you have the option of appointing a cash value for it. The value's purpose is to help you estimate how much profit those visitors generate, who end up in one or more goals. You can set a goal's value from the settings by editing the goal. A goal's monetary value means the estimated value of a visit that has reached a goal.

If needed, the account's currency can be changed from the General settings. Bear in mind that the currency applies for all account users, not just to your own username.

Image 3. Defining the value of a goal through the settings

How to define the value for a goal

Example 1. Order: As the goal's value, you can set any sum that corresponds to the average purchase that visitors do online. If visitors generally order goods for the sum of 20 €, enter the goal value as 20.00.

Example 2. Contact request: If your "Thank you for contacting us" page is set as your goal, you can use the ratio for the average purchase frequency coupled with the average price. Let's assume that 30% of all contact requests ends up doing a purchase that is usually 50 € in value.

      The value of one average purchase                      →       50 €   =  monetary value 15.00
Average amount of contacts that lead to purchase               30 %
 

What metrics are affected by the configured goals

Goals and goal values are used by several other metrics in Snoobi. In order to keep these metrics reliable, don't define such pages as goals, where most visitors would go anyway (such as the front page or the landing page of any advertisement). The following metrics are affected by your choice of goal page and/or goal value:

• Converted visits
• Conversion percent
• Cost per conversion
• Ad's monetary value

The exception is the e-commerce tracking report, which bases its conversion values on actual web store purchases, not on goal pages.